About
Melissa McDermott is an experienced communications consultant who understands healthcare clients’ communications needs and challenges — and the opportunities to break through with impact. With expertise in strategic communications planning, content strategy, and writing for the healthcare sector, Melissa connects clients with their stakeholders to drive engagement, build trust and strengthen their reputations.
Strategic communications pro
Melissa counsels executives and senior leaders on strategic communications to deliver clear, accountable, transparent, and timely messaging to internal and external stakeholders during times of change, uncertainty, and complexity.
She develops annual corporate communication plans, issues management communication strategies, and leads project-based communication plans through to execution. Melissa meets objectives using integrated communications with strategic, value-based messaging that engages and connects with stakeholders.
Content strategist
Melissa has excellent story instinct. She also understands how to showcase the client’s strategic narrative by creating an integrated content plan with defined content pillars that engages and grows the audience, and sets the brand apart from competitors.
Writer
Words are Melissa’s specialty. Her style is clear, professional, warm, and effective. She adapts the right voice for the brand, expert, platform, and audience and helps advise on the best positioning. She has experience writing feature stories, profiles, thought leadership articles, media releases, white papers, B2B and B2C blogs, annual reports, and more.
Services
Strategic Communications
Annual communication plans
Project-based communication plans and execution
Issues management communication plans
Content Strategy
Writing
Feature stories
Profiles
Thought leadership blogs/articles
Media releases
Annual reports
B2B or B2C blogs
White papers
Brochures
Website copy
Testimonials
“Not only is Melissa a sharp and creative storyteller, she is one of the most strategic communicators I have had the pleasure of learning from and working with.”
“As a freelancer, one of the hardest things is to sell yourself to prospective clients. It’s difficult to find the right words when promoting yourself - so when I need to sell my services, I turn to Melissa. She’s written persuasive copy for my website, capabilities deck and pricing sheet that is concise and easy to read. She is able to home in on the pain-points my clients might face and helps position my services as the solution and helps convert prospects into clients. She is great to work with and always delivers on time. ”
“Melissa is an experienced communicator with a thorough understanding of strategy, messaging and communications planning. She is also a wonderful storyteller and strong writer with a great eye for detail.”
